It’s all about satisfaction
Here we have 2 different and distinct operations. The international part is operated by Pacific Sea Invests carrying a license from the Government of the Philippines and the First Cagayan Economic Zone Authority. A secondary license for the UK is granted by the Gambling Commission of Great Britain under Pacific Sea Marketing International. However, European customers can have access to the UK version which is run by TGP Europe Ltd at the isle of Man.
The product package consists of 3 main axes. Sports betting is handled through the Sportsbook, slot and table games are provided at the Casino section, while there is also a dedicated part for virtual sports.
A very interesting happenstance of 12bet brand’s history was the discussion with the administration of Crystal Palace to rename the Selhurst Park Stadium to 12Bet, based on the trend of naming the home field after the basic sponsor. The fans disagreed with the possibility, so it was abandoned.
Betting options on 12bet
The list of sports is shorter than similar competitive brands, yet quite adequate. You can find events for the following sports:
Football
Ice Hockey
Baseball
Golf
Tennis
American Football
Rugby league & union
MMA
Snooker
Cricket
Basketball
Motorsports
Boxing
Darts
The bookmaker offers all of the standard betting markets, while punters can also place accumulators through the help of a bet builder function.
The Site
A rather unusual in appearance design, yet a quite speedy one. There is no application for smartphones since there are options on the site where the user can configure the display according to the operating system of the mobile device that accesses the page.
Odds are only displayed in Decimal or Fractional format. Other options can be configured at the settings after a user logs in. An unusual part of the design is that there is nothing displayed on the right column but the bet slip. The frequent configuration is to place ads there.
Conclusion
While it may not be one of the greatest brand names it holds a rather high position in the market share (17th according to eGaming Review Magazine). Many clubs have signed sponsorships with 12bet in the past like Leicester City, West Brom, Arsenal and Crystal Palace to mention but a few. Overall, it’s a quite secure and trustworthy enterprise that has a lot to offer to the betting world.
